Meet The Face Behind Yanely’s Boutique

Author: Yanely's Boutique | | Categories: Handmade Jewelry , Online Clothing Boutique , Women's Clothing Store Online

Blog by Yanely's Boutique

I’m Yanely Hawkins, the proud owner of Yanely’s Boutique.

I look forward to sharing my story. I hope that you will enjoy getting to know me better.

I studied fashion and merchandising in 2010, and finding jeans was always a challenge for me, as I needed a pair that would hug my curves and not have to be pulled up every few minutes. Most of my jeans would fit okay when I first put them on, but they would lose their form throughout the day and begin to look saggy.

Ten years later, when I began thinking about opening my own boutique, I recollected my challenges with jeans and made it my mission to find jeans that fit my body shape perfectly and would maintain comfort all day long. 

I thought about how it would be amazing to provide my friends, family, and neighbors with jeans they would love. Before I knew it, I was applying for my business license and starting an online clothing enterprise.

After initially focusing on jeans, I now sell dresses, shapewear, tops, jumpsuits, and various accessories, including handmade jewelry. I also enjoy the process of sourcing unique garments for my customers, as my motto is “Be Comfortable, Be Beautiful, Be You.”

Coming from a retail background, I have a knack for helping others find what they want before they even realize it. Therefore, when selecting new products, I keep an open mind and think about what I would like to wear and, more importantly, what my customers will adore.

If I don’t have what they are looking for, I encourage them to provide feedback to help me improve my selection. It’s an approach that has made me successful.

I also attribute my success to my family, who constantly offer helpful advice, which I appreciate. I especially like to bounce ideas off my husband, who suggests innovative marketing concepts. It’s led to me experiencing incredible opportunities.

In particular, I can fondly remember when one of my loyal clients invited me to sell my clothing range at her hair salon. It gave me a sense of what having a physical store was like, and I loved how the ladies excitedly picked outfits and complimented my style.

As a result, whenever I get positive compliments from customers, it fills me with immense satisfaction and is the greatest reward I can receive from my business.

When I’m not assisting customers to select the right size outfits, my hobbies include trying new recipes in the kitchen or spending time at the beach. During my downtime, I’m also doing homework or helping the kids with theirs.

I have three children aged eight, four, and one, and they take up most of my time. To leave them a promising future, I’m very passionate about supporting initiatives to reduce environmental issues.

I have enjoyed sharing my story about the things that matter to me and how they influence my business.

If you or someone you know could benefit from my expertise as the owner of an online clothing store for women in the US, I invite you to get in touch. Please visit my website at